At full industrial use Snape Maltings grew to some seven acres of buildings and was one of the largest flat floor maltings in the country. In 1965, after 120 years, the malting of barley ceased – the direct result of inefficiencies of a large complex. In 1965, George Gooderham bought the Maltings and a new era began with the gradual conversion of the Victorian buildings.

The first major development was the now world-class Concert Hall. This move towards visitors to the Maltings inspired the retail concept by the Gooderham family. The Craft Shop opened in 1971 bringing together a variety of locally made art and crafts. Over the 40 years Snape Maltings has developed a range of offerings, and revitalised the old granaries into a leading destination on the Sufflok Heritage Coast.

Snape Maltings continues to be a family run business employing over 70 people.